India, June 12 -- The milestone reflects not only the brand's rapid momentum but also a larger shift in India's evolving health, wellness, and nutrition landscape

In 2024, Pluckk, India's fresh food digital brand, expanded its portfolio by acquiring Upnourish, a functional nutritional and wellness brand. In just 18 months, Upnourish by Pluckk has seen exponential traction, recording a 5X overall growth, with its functional plant protein range leading the surge at an exceptional 10X growth.

The milestone reflects not only the brand's rapid momentum but also a larger shift in India's evolving health, wellness, and nutrition landscape. Consumers are increasingly becoming aware of daily, sustainable nutrition habits over short-term diet tr...