India, Feb. 27 -- The digital film was designed to complement Pizza Hut's broader launch communication while tapping into creator culture

Building on the national launch campaign of Pizza Hut's newly introduced Crafted Flatzz, the brand has further strengthened its digital conversation through a creator-led film featuring digital creator and actor Niharika NM. The influencer collaboration has been conceptualised and executed by Defodio Digital, the brand's digital strategy and influencer marketing partner.

Niharika NM brings her signature personality to the film, presenting Crafted Flatzz through a playful, relationship-inspired lens. The content showcases its lighter crust, bold flavour and balanced indulgence in a way that feels natur...