India, March 2 -- Plans for 160 Stores by December 2026

India's QSR coffee chain, Nothing Before Coffee (NBC), has captured national investor attention following its appearance on Episode 11 of Bharat Ke Super Founders. The Jaipur-based brand underpinned a robust model focused on Tier-II, and Tier-III markets, creating spaces that resonate deeply with India's accessible coffee and youth culture.

Fueling this momentum, NBC has received two significant on-air commitments:

These endorsements came from a distinguished panel including Dr A Velumani, Nitish Mittersain, Shanti Mohan, and other prominent voices from India's startup ecosystem.

"Our journey has always been about taking premium coffee to the heart of India, beyond metros, into t...