India, July 27 -- The Shilajit category is evolving beyond its traditional Ayurvedic roots, with growing consumer interest in scientifically validated, purified and standardised wellness ingredients. As demand rises for natural products that offer greater transparency, safety and consistency, companies are increasingly focusing on combining traditional knowledge with modern quality assurance and analytical testing.

Against this backdrop, Mrida Greens & Development Pvt. Ltd. has introduced its Tri Shodh Triple Purified Shilajit platform, which integrates traditional Ayurvedic Shodhana principles with contemporary quality protocols. The company is also expanding its botanical ingredients and Ayurvedic wellness portfolio across nutraceutic...