India, June 30 -- The new launch represents McCain's latest innovation for the growing generation of air fryer users

Air fryers are rapidly transforming how India snacks. As more consumers embrace air fryer cooking in modern Indian kitchens, expectations around convenience, texture and taste are evolving. The growing popularity of air fryers has also sparked greater experimentation with frozen snacks, creating demand for products specifically designed to perform well in air fryer environments. However, while the appliance has changed, most frozen snacks have not. Designed for multiple cooking methods, many existing offerings often struggle to deliver the crispiness, texture and flavour consumers crave when prepared in an air fryer.

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