India, Aug. 27 -- Lubrizol will demonstrate how its science-backed innovation and consumer insights create great-tasting, effective nutraceutical solutions for all life stages at SupplySide Global.

Lubrizol's booth will feature dedicated Persona, Science, and Sensory Zones. These will highlight consumer needs, address manufacturers' formulation challenges, and demonstrate the scientific and sensory benefits of the proprietary, advanced microencapsulation technologies that underpin Lubrizol's nutraceutical innovation.

Four personas representing women's health and wellbeing needs at different life stages will show how Lubrizol helps brands develop targeted solutions combining efficacy with sensory appeal:

"Young Rebel" Saoirse and mothe...