India, March 26 -- Targets the trust deficit in a ~Rs 30,000 crore category with process discipline and ingredient integrity

Licious, the D2C meat and seafood brand, announced the launch of momos, marking its entry into India's momos category - a ~Rs 30,000 crore market where 90 per cent+ of consumption remains unorganised. With Licious Momos, the company is entering the category with a clear strategic intent: to raise quality and standardisation in a market that has scaled faster than its safeguards.

Tavleen Bhatia, Business Head - Value Added Category, Licious, added, "Momos are one of the most loved food formats in the country, but the category has not always been matched by equally strong quality standards, especially in meat. At Li...