India, June 17 -- The launch reflects ITC's focus on consumer-led innovation amid growing demand for premium on-the-go freshness solutions

ITC Ltd. has announced the launch of Ultra Mintz, a premium, sugar-free mint offering that strengthens its presence in the confectionery category. Developed to cater to evolving consumer preferences for sophisticated, on-the-go refreshment, Ultra Mintz delivers a refined and lasting mint experience through a combination of elevated taste and contemporary design.

Speaking about the launch, Subash Balar, Vice President and Business Head - Chocolates, Coffee and Confectionery & NCD, Foods Division, ITC Ltd, said, " We are witnessing growing demand for premium adult confectionery that combines convenien...