India, March 2 -- The products are currently available in Bengaluru and Mumbai, with Delhi expected to go live later this month

iD Fresh Food has announced the expansion of its protein portfolio with the launch of iD Protein Chapati and iD Protein Parota. The products are currently available in Bengaluru and Mumbai, with Delhi expected to go live later this month. This launch marks a strategic step forward in iD's journey to make everyday food more nutritious, without altering familiar eating habits.

With this launch, iD is tapping into India's fast-growing protein-infused food segment, valued at approximately Rs 38,247 crore in 2024 and projected to cross Rs 1.36 lakh crore by 2033, driven by rising consumer focus on everyday nutrition...