India, Oct. 13 -- Indian health and wellness company Happy Cultures has crossed an Rs 500 million annualised revenue run-rate (ARR) after growing more than 5X over the past year, while continuing to expand its portfolio across protein, nutritional supplementation, gut health and wellness.

As part of its next phase of growth, the company is entering the protein bars category with a new range of yeast protein-based bars, bringing its differentiated protein proposition into a convenient, everyday snacking format. The new range comprises four variants: Roasted Coffee, Dark Chocolate & Almonds, Wild Cranberry and Crunchy Peanut Butter.

The bars will be available through Happy Cultures' website, marketplaces and quick-commerce platforms, wit...