India, Aug. 24 -- Carlsberg Group is strengthening its presence in Asia's premium beer segment through an expanded partnership with Sapporo Breweries, building on the strong performance of Sapporo Premium Beer in markets including Malaysia, Singapore and Hong Kong. The partnership brings together Sapporo's heritage and premium brand equity with Carlsberg's regional scale, route-to-market capabilities and local market expertise.

As part of the agreement, Carlsberg will hold a 75 per cent stake and retain operational control of the joint venture covering Southeast Asia and Hong Kong, while securing long-term exclusive rights for Sapporo Premium Beer across the joint venture markets. The collaboration also includes licensing arrangements fo...