India, Nov. 3 -- Cargill has introduced Craftiva, a reduced-sugar brand of flavored syrups and sweetener packets for consumers who want to cut back on sugar without giving up great taste.

Consumer research points to growing demand for reduced-sugar options. In the International Food Information Council's 2025 Food & Health Survey, 61 per cent of Americans said they are trying to limit sugars, while 14 per cent said they are trying to avoid them entirely. Among younger consumers, Cargill's 2026 Future of Sweeteners research found that 1 in 4 Gen Z and millennial consumers prefer reduced-sugar products.

"We believe reduced sugar is becoming an addressable market of its own," said Asheesh Choudhary, senior vice president and managing dire...