Building a Viable Cultivated Meat Ecosystem in India
India, Nov. 2 -- Cultivated meat is emerging as a promising avenue for diversifying protein sources, addressing sustainability concerns and advancing food innovation. In India, consumer interest appears encouraging, with 94 per cent of respondents in a recent Good Food Institute (GFI) India study expressing an intent to try cultivated meat, despite limited familiarity with the category. However, translating this initial curiosity into sustained adoption will depend on several factors, including affordability, taste, accessibility, nutritional value and consumer trust. In this interview with NUFFOODS Spectrum, Sneha Singh, Managing Director, Good Food Institute (GFI) India, discusses the evolving consumer landscape for cultivated meat, the...
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