India, June 29 -- India's largest alco-beverage distribution company brings the world's most sustainably crafted premium rum to one of the fastest-growing spirits markets globally

Aspri Spirits, India's largest alco-beverage distribution company by brand portfolio size, has announced a strategic partnership with Flor de Cana, the globally acclaimed premium rum from Nicaragua, to strengthen and expand the premium rum category in India.

The collaboration marks Flor de Cana's focused entry and expansion into India through Aspri Spirits' extensive distribution, marketing and brand-building capabilities, bringing one of the world's most awarded and sustainably crafted rums to discerning Indian consumers.

India's rum market is undergoing a ...