India, March 13 -- Multi-product milk and dairy lifestyle dominates household nutrition

Godrej Jersey's Lactography Report reveals that 75.8 per cent of Indians are now "active dairy consumers", households that regularly consume milk alongside multiple dairy products such as curd, paneer, ghee, butter, lassi, yogurt and cheese. Far from being an occasional add-on, dairy emerges as a daily, multi-product nutrition system embedded in Indian food culture across regions and generations.

Instead of a single glass of milk, Indian homes are building what the report terms a "dairy basket." Among active dairy consumers, curd (80 per cent), paneer (76 per cent), butter (74 per cent) and ghee (71 per cent) are the most preferred products nationall...