India, May 4 -- Avneet Singh, Founder & CEO of Medusa Beverages

As India's beer market enters a new phase of premiumisation and regional expansion, homegrown brands are beginning to challenge the long-standing dominance of multinational players. Among them, Medusa Beverages has been steadily carving out a niche with its contemporary positioning and strong traction in north India, particularly in Delhi.

The latest milestone in its growth journey is its strategic entry into Jharkhand, marking the company's expansion into eastern India, a region widely seen as the next frontier for beer consumption growth. With rising urbanisation, increasing disposable incomes, and a young demographic driving evolving drinking preferences, states like Jha...