Guwahati, June 15 -- Over the past few years, the Indian investment scenario has seen a massive transformation. While traditional financial products have been the preferred choice of Indian households over the decades, investors are now flocking to newer investment instruments on the back of increasing financial literacy and penetration of digital services.

This blog takes an in-depth look at the reasons why newer market-linked financial products are gaining popularity among the new-age Indian investors.

For decades, capital protection was the primary goal for most investors. However, with digital literacy, ease of access, and availability of various instruments, this focus has now changed to generating inflation-beating returns. Invest...