Written by, Sept. 23 -- Nivedeeta Thombare, Muskan Shah, Moitrayee Das

Kodak invented one of the first digital cameras, but it was too focused on the traditional way of doing things. It was not Kodak's lack of innovative spirit that doomed it - it was its inability to break its habits of thought. There are many companies in this world right now who are in danger of making the same mistake. Companies who have all the information, technologies and resources necessary to become more sustainable get stuck in their old ways of thinking.

One of the key issues of this time period is sustainability. Countries have started creating climate policies; companies publish ESG reports; investments in green technologies are massive. Despite all the gro...