Guwahati, June 15 -- SUVs were once chosen primarily for practicality. Buyers looked for:

Space and comfort

Ground clearance

Durability and utility

While these factors still matter, modern SUVs are evolving into something more expressive. Increasingly, buyers are now paying attention to how a vehicle looks, feels, and reflects their personality.

This shift has led to the rise of design-led SUVs-vehicles where design is not just styling, but a central part of the ownership experience. Models like the Tata Sierra highlight how this approach is changing buyer expectations across the SUV market.

Traditionally, SUVs were associated with ruggedness and practicality.

Today, however, buyers expect SUVs to offer:

A strong visual identity ...