Guwahati, May 18 -- Reported by Roopak Goswami

Guwahati: Union Minister Jyotiraditya M. Scindia on Monday launched the Rs 175-crore "Coffees of Nagaland" mission, an ambitious initiative aimed at transforming Nagaland into India's premium speciality coffee destination through a cluster-based value chain model.

Calling it "not merely a Whole of Government approach, but truly a Whole of India approach," Scindia said the mission seeks to bring together farmers, entrepreneurs, processors, exporters, tourism stakeholders, and branding experts to create a globally competitive coffee ecosystem for the state.

The mission will initially focus on two pilot coffee clusters - Tuophema village in Kohima district for Arabica coffee and Ghotovi villa...