India, Sept. 22 -- The Chartered Institute of Marketing, Ghana (CIMG) and World Vision Ghana have signed a Memorandum of Understanding (MoU) to use professional marketing expertise to strengthen development initiatives and improve outcomes for vulnerable children and communities across Ghana.
Four Areas of Collaboration
The agreement, signed on September 15, will focus on four areas: strategic marketing, capacity building, advocacy and impact storytelling.
The organisations plan to work together through training programmes, research, professional development activities and public sensitisation campaigns. The partnership is intended to help World Vision Ghana communicate its work more effectively while expanding support for programmes tar...