New Delhi, May 4 -- The Ministry of Information & Broadcasting has appointed noted lyricist, writer and communications expert Prasoon Joshi as the Chairman of Prasar Bharati, India's public service broadcaster.

Joshi is a distinguished creative professional with wide-ranging contributions across literature, advertising, cinema, and public communication. Known for his impactful writing and deep cultural sensibility, he has played a significant role in shaping contemporary Indian media narratives. His body of work spans acclaimed film lyrics, advertising campaigns, and socially resonant storytelling that connects with diverse audiences across the country.

On his appointment, Union Minister of Information & Broadcasting Ashwini Vaishnaw sa...