Nepal, Feb. 22 -- AI is coming for 'content' -- everything from advertising and novels to movies and journalism. The result is likely to be simultaneously horrific, wonderful, depressing and exciting. There will be not only creative destruction, but also lots of plain old destruction.

Having spent most of my adult life producing research, journalism and documentaries, as well as consuming escapist novels and movies, I have great sympathy for creators.

But for the past three years, I have been an investor and venture capitalist in AI, and this experience has shaped the message I would offer to everyone in journalism, publishing, music, advertising and Hollywood: you ignore the potential of this technology at your peril.

First, consider...