Mumbai, Sept. 10 -- India Yamaha Motor, one of the leading two-wheeler manufacturers in the country, has opened its 600th Blue Square showroom in the country, expanding its dedicated retail network across sales, service and spare parts operations.

The Blue Square retail format, introduced in 2019 following the company's brand campaign launch in 2018, serves as a sales channel for Yamaha's premium motorcycles and scooters.

The outlets feature specialised sections for vehicle displays, riding accessories, branded merchandise and customer service facilities. The network displays models including the R-Series supersport range, the MT-15, the AEROX 155, the FZ series and the hybrid variants of the Fascino 125 and RayZR. The showrooms also ho...