Mumbai, March 20 -- TVS Motor Company (TVSM) has announced a new media campaign for its flagship electric scooter, the TVS iQube. The initiative marks the brand's largest television-led rollout to date, featuring high-impact placements across major platforms, including the Indian Premier League (IPL) and cinema.

The campaign highlights the adoption of the TVS iQube by more than 850,000 families in India. Currently, the electric scooter range is available across 3,300 dealerships in over 1,000 cities.

The promotional content focuses on the vehicle's application in daily routines, such as commutes and school runs. It integrates specific technical and design features into these scenarios, including - safety and control, utility and connect...