Mumbai, Feb. 27 -- TVS Motor Company has released an official brand anthem, 'The Apache DNA', to commemorate 20 years of the TVS Apache motorcycle series. The track was composed by rapper and songwriter Brodha V and has been launched in six languages: English, Hindi, Marathi, Tamil, Telugu and Kannada.

The anthem is intended to engage a global customer base that now includes over 6.5 million riders across 60 countries. By integrating the brand with music and youth culture, TVS Motor Company aims to strengthen its connection with the motorcycling community beyond technical specifications.

The TVS Apache series is built on the company's racing programme, focusing on speed, precision and control. The anthem incorporates the engine's exhaus...