Mumbai, Feb. 23 -- Swaraj Tractors, part of the Mahindra Group, has renewed its partnership with former Indian Cricket team captain MS Dhoni as the brand ambassador. The association began after the former Indian cricket captain purchased a Swaraj tractor for his personal farm operations.

The partnership enters a phase focused on brand evolution and visibility. Swaraj Tractors intends to use Dhoni's image to support upcoming product introductions designed for the requirements of farmers in India.

To mark the extension of the agreement, Swaraj Tractors has launched a digital video campaign (DVC) titled 'Bharosa'. The campaign focuses on three core pillars - power, trust and reliability.

Dhoni will feature in integrated campaigns across m...