Mumbai, April 10 -- Hyderabad-headquartered electric vehicle company Olectra Greentech has launched a new brand identity and tagline, 'Transforming Everyday'. The update marks the company's transition from a specialist bus manufacturer to an organisation providing integrated mobility and energy solutions.

The brand repositioning is built upon three operational pillars intended to guide product development and market engagement:

The mission statement accompanying the refresh focuses on delivering innovation and execution excellence to create value for stakeholders in the mobility and energy sectors.

The updated visual language reinterprets existing company elements - the Olectra Prism - a central triangle representing structural integri...