Mumbai, May 13 -- Motul India has launched the French lubricant brand IPONE in India. The company is positioning IPONE as a motorcycle-dedicated brand to connect engineering with the identity of riders. The brand uses a visual identity influenced by Japanese culture and Manga to target adventure, off-road and track racing segments.

The product hierarchy is organised via a judo belt progression system to categorise lubricants by riding intensity.

The Black Belt Racing range, led by the Shogun flagship, uses PAO and Ester-based technology for track use.

The Blue Belt Sport range consists of synthetic oils for road and off-road engines, while the Green Belt Advanced range offers semi-synthetic formulations for daily use. The Yellow Belt S...