Mumbai, Aug. 17 -- Mumbai-based automotive major Mahindra Group is preparing to test the waters of India's nascent lifestyle pickup segment, while accelerating a deliberate international expansion and doubling down on its electric vehicle ambitions.

It was on 14th August that Mahindra took the wraps off its much-anticipated global pickup truck christened - 'Mahindra Lifestyler' and 'Scorpio Lifestyler' (for India market), based on the popular Scorpio SUV. While the technical details and pricing have still been kept under wraps, what's known is that it will be available in three variants - Trail, Valley and Reef editions. It will be launched by April 2027 with prices starting under INR 1.95 million (ex-showroom).

R Veluswamy, President -...