Mumbai, July 1 -- Vida, powered by Hero, the electric vehicle business of the world's largest two-wheeler manufacturer, has introduced a brand-new identity, four years after its 2022 launch. The company has transitioned from a single electric scooter to a mobility ecosystem including the DIRT.E range and the Novus platform.

The identity features a V-Lettermark derived from the Hero logo, tilted at a 30-degree trajectory. The design uses black, white and orange. The company also secured a spot in the Asia Book of Records for creating a brand logo covering 35,292 sqft, using a range of vehicles including the Vida VX2, Vida DIRT.E K3, Novus Nex 1 and Hero XPulse.

Dr. Pawan Munjal, Executive Chairman, Hero MotoCorp, said, "True progress nev...