Mumbai, March 24 -- Eicher Trucks & Buses, a unit of VE Commercial Vehicles Ltd (VECV), has inaugurated a dedicated dealership for its Eicher Pro X small truck range in Faridabad. Operated by Shree Motors, the 12,000 sqft 3S facility integrates sales, service and spares under one roof.

The facility situated on NH-19 (Delhi-Mathura-Agra corridor) provides access to fleet operators in Northern India's industrial and logistics hubs. The dealership is part of Eicher's 'born-digital' network, featuring an omni-channel retail model. Interactive digital displays and a dedicated customisation zone allow customers to configure vehicles according to specific requirements:

The infrastructure is designed to support last-mile logistics by focusing o...