Mumbai, Sept. 15 -- Daimler India Commercial Vehicles (DICV) has reaffirmed India's strategic value within Daimler Truck after the formation of the ISEAA customer region for the Mercedes-Benz Trucks segment. The company also outlined BharatBenz's next growth phase, driven by product innovation, customer ecosystem expansion and continued investment.

The Mercedes-Benz Trucks segment houses two brands: Mercedes-Benz Trucks and BharatBenz. DICV serves Indian customers under BharatBenz, while the Mercedes-Benz Trucks brand caters to South-East Asia, Australia-Pacific and other markets. Under a new operating model, the segment is divided into Europe, LAMEA, China and ISEAA regions. ISEAA unites previously separate markets under one customer-fo...