Mumbai, April 25 -- Chinese automotive major Chery has officially launched its new global value proposition, 'For Family', marking a strategic transition from a 'Global Brand' to a 'Global Citizen' at Auto China 2026.

During the event, the company announced an ambitious target to serve 10 million customers worldwide by 2030. The new slogan and strategic roadmap were unveiled by Jeff Zhang, CEO of the Chery Brand, who emphasised that the shift is rooted in providing 'trusted quality and thoughtful technology' for household mobility.

The new proposition is built upon three core 'equalities' designed to make premium automotive features accessible to a broader demographic:

As a concrete implementation of this new philosophy, Chery debuted ...