New Delhi, Oct. 2 -- Sridhar Vembu, the founder of Zoho, has announced the launch of the new messaging app, Arattai-for-Business, which will enable businesses to communicate with customers and employees. The announcement was made on Thursday, October 2, as Zoho expands its homegrown messaging platform beyond consumer conversations. In addition to the app, the company has also launched the Arattai Business Platform, which can connect business software and automation systems with Arattai.

Meta's launch follows the company's recent shift in pricing for WhatsApp Business, which will allow some utility messages, such as order confirmations or delivery updates, to be paid for from October 1. Zoho hasn't yet announced the commercial rates for A...