New Delhi, Aug. 26 -- Media and entertainment company ZEE Entertainment Enterprises Ltd has announced the elevation of Laxmi Shetty as head - advertisement revenue, broadcast and digital, with immediate effect.

In this role, Shetty will lead the company's efforts to enhance monetization across the linear and digital businesses, further strengthening its financial foundation by maximizing revenue generation, Z said in a statement. She will report directly to the CEO, Punit Goenka.

Ashish Sehgal, who has led the advertisement revenue vertical as chief growth officer has decided to quit the firm as he embarks on a journey to pursue new endeavours, the statement added.

Shetty has been part of the leadership team and revenue vertical at Z f...