New Delhi, June 14 -- Vikram Malhotra, founder and CEO of Abundantia Entertainment, had an exclusive chat with LiveMint. Abundantia recently released Maa Behen on Netflix. The film, directed by Suresh Triveni, features Madhuri Dixit, Triptii Dimri, Dharna Durga and Ravi Kishan.

Q1. Abundantia has consistently backed women-led stories. At a time when female-led films are no longer niche, what has fundamentally changed in audience behaviour over the last decade?

A: The simple answer is that it's not just audience behaviour that has changed. It's also our understanding of the audience that has evolved. The assumption that a certain viewer only wanted a certain kind of hero or a certain kind of film was always a supply-side failure, not a d...