New Delhi, March 3 -- Wipro Ltd faces an annual dent up to $100 million as American cosmetics brand, Estee Lauder, has shifted the Bengaluru tech services company's share of work in a half-billion dollar, five-year deal to Accenture Plc.

This latest development raises questions on chief executive officer (CEO) Srini Pallia's turnaround plan and growth at Wipro, as outsourcers pivot towards generative artificial intelligence, or GenAI, solutions, analysts said.

According to four people in the know, Accenture will now handle key IT functions of The Estee Lauder Companies Inc including finance, database management, and back-end management for the New York-based cosmetics company.

Early in February, Estee Lauder had announced the Accenture...