New Delhi, Sept. 5 -- Minimalism seems to have lost its shine among Gen Z. The once-kitschy rhinestone, those tiny crystals, are finding their way into everyday fashion, bringing a dose of sparkle to clothes and accessories without necessarily tipping into full-on glamour.

The style hit a high in August when social media star and entrepreneur Kylie Jenner celebrated her 29th birthday with a gemstone-themed party, where even her cake was sparkling with coloured stones.

Soon, people on social media were sharing videos of adding rhinestones to their bags, Vaseline tubs, jeans, shirts, coffee cups, lighters, lip gloss tubes, phone cases and even camera microphones. Even beauty and fashion brands have embraced the sparkle, bringing the rhine...