New Delhi, Oct. 26 -- Where do you get your information about the hottest new openings in town? For most of us chronically online folks, it's probably Instagram. Increasingly and disturbingly, the social media platform is becoming the default source for all kinds of news, be it Mamdani or matcha. In a departure from the storytelling of earlier, which was largely restricted to how a dish gets made, restaurants are going the extra mile when it comes to content, creating everything from behind-the-scenes episodes of setting up an eatery to fictitious microdramas based on the hit series The Office.

Mokai, an Asian-inspired cafe tucked into the busy bylanes of Mumbai's Bandra is extending its reach beyond the suburb with its microdrama series...