New Delhi, May 17 -- Back in 2024, among the many international brands announcing their launches in India, global makeup giant Laura Mercier entered India through an omnichannel presence, including a store in Mumbai. Cut to 2026, the brand is re looking at its India strategy, relaunching in India with a different partner, Luxasia India. Ginny Wright, CEO, Orveon Global, whose portfolio also includes bareMinerals and BUXOM cosmetics, discusses their relaunch.

India's beauty market hasn't just grown, we see that it has matured. Today's consumer is digitally fluent, analytically sharp, and genuinely invested in understanding formulation, undertones, and performance. That depth of dialogue didn't exist in the same way before, and it's exactl...