Why insurance industry needs a distribution revolution, not just a digital one
New Delhi, May 27 -- Every few months, India's insurance industry celebrates another digital milestone.
A new app promises policy issuance in minutes. An AI chatbot claims to simplify policy selection. A paperless onboarding journey becomes the next headline around "innovation."
These developments matter. Technology has unquestionably made insurance more accessible and transparent than it was a decade ago. But somewhere along the way, we have started mistaking convenience for protection.
Because despite years of digital investment, India's insurance penetration remains at just 3.7% of GDP - significantly below the global average of over 7%.
The industry has become faster at selling insurance, but not necessarily better at making India...
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