Mumbai, Feb. 9 -- Hyundai Motor Company has returned to the International Cricket Council (ICC) as a premier partner for two years after a decade-long hiatus. This time, the partnership is global, involving the company's Seoul headquarters. What drove India's second-largest passenger carmaker to international cricket once again, with a big-bang campaign starring actor Shahrukh Khan? Virat Khullar, head of marketing at Hyundai Motor India, talks to Mint about wooing 'Gen-MZ' and what's changed about cricket in the last decade. Edited excerpts:

We will be the premier partner for all ICC men's cricket tournaments for two years. The idea is to connect with that 'Gen-MZ' [millennials and Gen Z] who have a love for cricket. They are aspiration...