New Delhi, Aug. 26 -- A Raksha Bandhan advertisement featuring Kriti Sanon for jewellery brand GIVA has been withdrawn after it triggered criticism on social media.

The campaign was intended as a festive advertisement around Raksha Bandhan and also extended the idea of family to pets. However, some viewers objected to Sanon's outfit and argued that the way the festival was portrayed was inappropriate.

The controversy subsequently drew a response from Sanon, who defended the campaign and questioned why a woman's clothing should determine whether she respects a festival or its traditions.

GIVA has since removed the advertisement from all media platforms.

The advertisement was released on July 20. Soon after, some users began criticising...