New Delhi, July 29 -- Celebrities or shows embroiled in controversies have often benefited from them instead of the scandal putting audiences off. The second season of Samay Raina's India's Got Latent emerged as the third most-watched OTT property for the first half of 2026 with 38.5 million views, according to media consulting firm Ormax. His other comedy special Still Alive ranked 15th, making it clear that controversy can be a double-edged sword.

Shows featuring controversial figures often succeed, sparking conversation and fuelling long-term interest despite backlash and outrage.

Earlier, Tandav, the political thriller on Prime Video that religious outfits and political leaders had asked to be banned, and which was the first Indian ...