New Delhi, May 6 -- Music labels, grappling with slow growth in paid subscriptions and advertising revenue in the Indian market, are increasingly eyeing regional music catalogues to bolster libraries and returns. Times Music, Warner Music and Saregama have acquired regional catalogues recently. Such consolidation benefits both established players and smaller regional companies. Mint explains how:

Consolidation in India's music industry could help national players by pooling resources, bolstering catalogues, and increasing bargaining power with platforms, advertisers and brands, senior industry executives said. It can enable access to shared marketing, technology adoption, and data-driven strategies that might otherwise be costly for indi...