New Delhi, Nov. 10 -- Ketan Sodha, a fourth-generation Mumbaikar with no farming background, has built a soilless strawberry farm in Mahabaleshwar with a capacity of 19,500 plants. His venture, Berry Fresh Agrotech, has reportedly produced around 8,000 kg of strawberries and generated Rs.44 lakh in sales.

Ketan Sodha, a 57-year-old entrepreneur from Mumbai, has taken an unconventional route into agriculture, transforming himself from a businessman dealing in agricultural land into a strawberry farmer in Mahabaleshwar, Maharashtra.

According to a report by The Better India, Sodha with no prior farming experience or agricultural background in his family, began cultivating strawberries in 2016 after demonetisation disrupted his land-relate...