New Delhi, July 3 -- Zoho-led messaging platform Arattai announced on 3 July that it will remove the username-based account feature, following regulatory hurdles faced by WhatsApp and other messaging platforms.

The announcement comes soon after the Union Ministry of Electronics and Information Technology (MeitY) directed Meta not to proceed with the rollout of the username feature on its messaging app WhatsApp over potential impersonation and cyberfraud issues, people aware of the matter said.

In its new feature announcement earlier this week, WhatsApp said its users would now be able to reserve their usernames and connect without sharing their phone numbers. The proposed feature has not yet been rolled out globally. So far, users have ...