Bengaluru, July 8 -- If there was ever a compelling case for suitability-led selling in health insurance, this is it. Buried in the public disclosure documents of non-life insurers is a metric that offers important insights into how health insurance products are sold, bought and ultimately renewed, or not.

The NL-47 section of these disclosures, available on every insurance company's website, provides product-wise data on retention rates, complaints, claim settlement, incurred claims ratios, and combined ratios for every health insurance plan sold.

Mint analyzed the highest-selling retail health insurance product of each insurer for FY26 and found an unsettling trend: the simple average retention rate across insurers was just 73%, imply...