New Delhi, April 22 -- Warner Chappell Music (WCM), the global publishing arm of Warner Music Group (WMG), has launched direct operations in India, transitioning from its sub-publishing model to a full-scale, direct-to-market presence. The company said this would allow Indian artists to benefit from international collaborations, a global creative network, rights management infrastructure, and faster, more efficient licensing processes.

Jay Mehta, who has served as managing director of Warner Music India since its 2020 launch, will lead the new division.

In his expanded role as managing director, recorded music and publishing, India and SAARC at WMG, Mehta will oversee both recorded music and publishing operations across India and neighb...